Marketing Manager (Brand & Growth)

Marketing & Brand

K sh 240,000 – 320,000 gross / month

Openings: 1 Location: Nairobi – Westlands (Waiyaki Way) Overview: The Marketing Manager role is a strategic and hands-on leadership position focused on growing a tech-enabled retail brand in Kenya’s home electronics market. Based in Westlands, it combines creativity, analytics, and commercial strategy to drive both brand visibility and revenue growth. You’ll lead brand planning, campaign execution, and performance tracking across digital, influencer, and traditional channels, ensuring every campaign delivers measurable impact. The role involves managing budgets, agencies, and cross-functional teams while turning insights into clear strategies that strengthen positioning and drive demand. As a leader, you’ll coach a small team, oversee creative quality, and align closely with Sales and Merchandising to ensure seamless go-to-market execution. Success in this position means balancing storytelling with data, maintaining brand consistency, and delivering marketing initiatives that scale awareness, engagement, and profitability. Key Responsibilities: - Own annual brand & growth plan; translate into quarterly calendars and budgets. - Lead integrated campaigns (ATL/BTL/digital); ensure creative quality and on-time delivery. - Manage media buying and agency relationships; negotiate rates and SLAs. - Build measurement frameworks; report MMM/attribution insights with clear actions. - Oversee product launches, positioning, and pricing guardrails with Sales. - Approve content, creatives, and in-store assets; keep brand book up to date. - Run monthly brand health and competitor reviews; course-correct fast. - Coach team (digital, content, events); run weekly stand-ups and feedback loops. - Own marketing P&L; track ROI; drive cost savings without hurting impact. - Ensure compliance with advertising, IP, and data-privacy requirements. Education & Experience: - BCom (Marketing/Operations/BIS) or BA (Communication/PR). - 3–7 years marketing, including 2+ years team leadership in consumer or tech. Skills & Tools: -Campaign planning, media, analytics/BI, stakeholder influence; tools: Google Ads/Meta, GA4, Data Studio/Power BI, project boards (Asana/Jira). KPIs: - Revenue vs plan, CAC/ROAS, brand metrics (awareness, consideration), share growth, on-time launches. Compensation (Kenya): KES 240,000–320,000 + annual performance bonus. Figures are estimates shared by our clients and vary by experience, interview performance, certifications, and company pay bands. Benefits: - Medical, pension, phone/data, training budget. Growth Path (hierarchy/expected promotions): - Senior Marketing Manager → Head of Marketing → Marketing Director. This is the ideal hierarchy inside the client’s company and thus the expected growth cycle for this position.