Marketing Manager (Brand & Growth)
Marketing & Brand
K sh 240,000 – 320,000 gross / month
Openings: 1 Location: Nairobi – Westlands (Waiyaki Way) Overview: Our client is looking for a commercially sharp Marketing Manager to scale a tech-enabled retail brand that sells home electronics and smart devices across Kenya. From their Westlands HQ, the company runs omnichannel campaigns that blend TV/radio with performance and influencer-led bursts, then fulfills through their own e-commerce and partner stores. The role leads brand strategy, in-market execution, and budget ownership while partnering tightly with Sales, Digital, and Merchandising. You’ll turn research into positioning, set quarterly objectives, and coach a small team to deliver consistent demand and brand lift. Key Responsibilities: - Own annual brand & growth plan; translate into quarterly calendars and budgets. - Lead integrated campaigns (ATL/BTL/digital); ensure creative quality and on-time delivery. - Manage media buying and agency relationships; negotiate rates and SLAs. - Build measurement frameworks; report MMM/attribution insights with clear actions. - Oversee product launches, positioning, and pricing guardrails with Sales. - Approve content, creatives, and in-store assets; keep brand book up to date. - Run monthly brand health and competitor reviews; course-correct fast. - Coach team (digital, content, events); run weekly stand-ups and feedback loops. - Own marketing P&L; track ROI; drive cost savings without hurting impact. - Ensure compliance with advertising, IP, and data-privacy requirements. Education & Experience: - BCom (Marketing/Operations/BIS) or BA (Communication/PR). - 3–7 years marketing, including 2+ years team leadership in consumer or tech. Skills & Tools: -Campaign planning, media, analytics/BI, stakeholder influence; tools: Google Ads/Meta, GA4, Data Studio/Power BI, project boards (Asana/Jira). KPIs: - Revenue vs plan, CAC/ROAS, brand metrics (awareness, consideration), share growth, on-time launches. Compensation (Kenya): KES 240,000–320,000 + annual performance bonus. Figures are estimates shared by our clients and vary by experience, interview performance, certifications, and company pay bands. Benefits: - Medical, pension, phone/data, training budget. Growth Path (hierarchy/expected promotions): - Senior Marketing Manager → Head of Marketing → Marketing Director. This is the ideal hierarchy inside the client’s company and thus the expected growth cycle for this position.