Brand Manager (FMCG – Food & Beverage)

Marketing & Brand

K sh 140,000 – 260,000 gross / month

Openings: 1 Location: Nairobi – Industrial Area (Enterprise Road) Overview: Our client is seeking a Brand Manager to revitalize and expand a beloved Kenyan beverage line produced in Industrial Area, Nairobi. This role blends strategic brand ownership with hands-on execution, driving growth through innovation, pricing strategy, and market expansion across retail, distributor, and e-commerce channels. As Brand Manager, you’ll guide the brand’s evolution, translating consumer insights into actionable strategies that boost visibility, volume, and profitability. The role involves leading product innovation cycles, refining pack and price structures, and coordinating campaigns that win at shelf and in trade. You’ll work closely with R&D, Sales, and Trade Marketing to ensure every initiative aligns with both brand integrity and business performance goals. The position demands agility, creativity, and commercial focus. You’ll analyze data to track market share and promotional ROI, engage with distributors and retail partners, and manage agencies to maintain a consistent brand identity and messaging. Expect a mix of strategy, on-the-ground activation, and quick experimentation through tastings, promotions, and innovation sprints. In essence, this is a role for a results-oriented marketer ready to take full ownership of a heritage beverage’s comeback, shaping its next chapter in Kenya’s competitive FMCG market through sharp execution, insight-driven decision-making, and bold brand leadership. Key Responsibilities: - Craft portfolio strategy; define targets by channel (MT/GT/HoReCa/e-com). - Run concept → pilot → launch for innovations; coordinate NPD with R&D/QA. - Own price/pack architecture; manage promotions and guardrails. - Lead brand campaigns and shopper programs with Trade Marketing. - Build business cases for listings; negotiate with buyers alongside KAMs. - Track share, NSV, and promo ROI; publish monthly brand scorecards. - Manage agencies (creative, research, BTL); enforce brand book. - Train field teams on selling stories and objections. Education & Experience: - BCom (Marketing) or Diploma in Marketing + FMCG experience. - 3–5 years brand/CMI/trade marketing in FMCG. Skills & Tools: - Consumer insight, Nielsen/retail audit basics, Excel/BI, category management. KPIs: - NSV growth, market share, contribution margin, promo ROI, distribution KPIs. Compensation (Kenya): KES 140,000–260,000 + quarterly bonus. Figures are client estimates and vary with your experience and performance. Benefits: - Medical, lunch, fuel/phone for field work. Growth Path (hierarchy/expected promotions): - Senior Brand Manager → Portfolio Lead → Marketing Manager (FMCG). This is the ideal hierarchy and expected promotion cycle for the role.