Performance Marketing Specialist (Digital) Openings: 2

Marketing & Brand

K sh 120,000 – 220,000 gross / month

Openings: 2 Location: Nairobi – Kilimani (Ngong Road) Overview: A rapidly growing e-commerce group is hiring two Performance Marketers to accelerate its multi-brand D2C portfolio across fashion, wellness, and home products. Based in Kilimani along Ngong Road, this role is designed for data-driven growth specialists who combine analytical precision with creative testing to boost revenue and efficiency across digital channels. You’ll take ownership of the entire performance funnel, running campaigns across Google, Meta, and TikTok, managing budgets and bids, and refining targeting to optimize CAC and LTV. Every experiment you launch will have a visible impact on the daily sales curve, with the freedom to test bold ideas and iterate quickly based on performance data. The role calls for constant experimentation and collaboration. You’ll build and maintain dashboards to track ROAS and conversion trends, document learnings, and coordinate with CRM and Content teams to ensure every campaign aligns with audience insights and brand tone. In essence, this position blends science and storytelling, perfect for marketers who thrive in high-speed environments where growth comes from curiosity, precision, and relentless optimization. Key Responsibilities: - Run full-funnel campaigns on Google/Meta/TikTok; build audiences and creatives briefs. - Implement GA4/Tag Manager; maintain clean conversion tracking. - Launch and document experiments; keep an accessible test backlog. - Own budget pacing, bid strategies, and creative refresh cadence. - Build dashboards for ROAS/CAC/LTV; present weekly readouts. - Coordinate with CRM and Content to close the funnel. Education & Experience: - BCom (Marketing/BIS) or Diploma in Marketing + certs (Google/Meta). - 2–4 years of hands-on performance marketing. Skills & Tools: - GA4, Tag Manager, Google/Meta Ads, Data Studio/Looker, Excel; basic SQL a plus. KPIs: - CAC/ROAS, revenue contribution, experiment win rate, and creative fatigue time. Compensation (Kenya): KES 120,000–220,000 + quarterly performance bonus. Figures are client estimates and vary with experience and interview outcomes. Benefits: Medical, hybrid stipend, training vouchers. Growth Path (hierarchy/expected promotions): - Senior Performance Marketer → Growth Lead → Head of Growth. Ideal internal hierarchy and expected promotion cycle.