Marketing And Brand Jobs
Trade Marketing Executive (Modern & General Trade) [4 positions]
Openings: 4 positions Location: Nairobi – Eastlands & CBD routes Overview: A leading distributor of personal care and household brands is hiring 4 Trade Marketing Executives to supercharge its visibility and sales execution across Nairobi’s bustling modern and general trade routes. Based along Eastlands and CBD circuits, you’ll be the driving force behind how the company’s brands show up on shelves, at counters, and in the minds of shoppers. Your days will blend strategy and street smarts: planning planograms, deploying POSM, coaching merch teams, and spotting opportunities store by store. You’ll audit pricing, track promotions, and turn insights into instant action. This is a fast-paced, hands-on role for someone who loves the field, thrives on measurable impact, and knows that execution excellence builds brands. If you’re ambitious, organized, and ready to turn trade data into real sales momentum, this role puts you right at the heart of where marketing meets market reality. Key Responsibilities: - Execute visibility plans; set planograms and secondary placements. - Roll out promotions; brief merchandisers; track compliance via photos/apps. - Audit pricing, OSA, and competitor moves; recommend fixes. - Support listing negotiations with KAMs; prepare decks and samples. - Manage POSM inventory and allocations; prevent losses. - Publish weekly trade scorecards and photo evidence. Education & Experience: - Diploma/BCom in Marketing/Business. - 1–3 years trade/retail execution (FMCG, telco, electronics). Skills & Tools: - Negotiation, merchandising standards, field apps, Excel, driving a plus. KPIs: - OSA, compliance score, promo ROI, share of shelf, numeric/weighted distribution. Compensation (Kenya): KES 80,000–150,000 + field incentives + transport allowance. Figures are client estimates and vary with experience and performance. Benefits: - Medical, phone/data, uniform/PPE where needed. Growth Path (hierarchy/expected promotions): - Senior Trade Exec → Trade Marketing Supervisor → Channel/Category Manager. Ideal hierarchy and expected promotion cycle.
K sh 80,000 – 150,000 gross / month
E-commerce Manager
Openings: 1 Location: Nairobi – Ruaraka (Thika Rd) Overview: A regional consumer electronics company is hiring an E-commerce Manager to oversee its branded online store based in Ruaraka, along Thika Road. The role sits at the center of merchandising, pricing, performance marketing, CRM, and fulfillment, bringing every piece together to deliver a seamless shopping experience. You’ll manage daily store operations, optimize listings and promotions, and lead cross-functional coordination with the warehouse and marketing teams. From planning campaigns and bundles to tracking conversion rates and fulfillment SLAs, your impact will be visible on the revenue dashboard. This is an ideal role for a detail-oriented operator who enjoys both strategy and execution, balancing data, creativity, and speed to grow a high-performing e-commerce channel. Key Responsibilities: - Own storefront KPIs (traffic, CVR, AOV); plan promo calendar and pricing. - Coordinate listings, content, and inventory accuracy with the warehouse. - Run cross-functional stand-ups with Performance and CRM. - Launch bundles, vouchers, and partner promos; measure ROI. - Oversee onsite search, navigation, and PDP testing. - Track service metrics with CX; fix blockers quickly. Education & Experience: - BCom (Marketing/BIS) or Diploma + strong e-com experience. - 3–5 years managing a Shopify/Magento/VTEX store. Skills & Tools: - Shopify/Magento, GA4, feed tools, Excel/BI, pricing instincts. KPIs: - Revenue vs plan, CVR, AOV, fulfillment SLA, return rate. Compensation (Kenya): KES 140,000–260,000 + quarterly performance bonus. Figures are client estimates and vary with experience and results. Benefits: - Medical, staff discount, phone/data. Growth Path (hierarchy/expected promotions): - Senior E-com Manager → Head of E-commerce → Commercial Director. Ideal hierarchy and expected promotion cycle.
K sh 140,000 – 260,000 gross / month
SEO Specialist
Openings: 1 Location: Nairobi – South B (Mombasa Rd) Overview: A fast-growing classifieds platform with millions of monthly visitors is hiring an SEO Specialist to accelerate its organic growth. Based in South B along Mombasa Road, you’ll take charge of both technical and content SEO, partnering with developers to optimize performance and with editors to capture high-intent searches. From audits and schema to keyword mapping and ranking experiments, you’ll build systems that keep traffic climbing month after month. The environment is fast-moving, data-driven, and built for impact, ideal for someone who loves solving SEO puzzles and seeing results in real time. Key Responsibilities: - Lead technical audits; fix crawl, index, and Core Web Vitals issues. - Build keyword/topic maps; guide editorial with clear briefs. - Structure internal linking; manage schema and sitemaps. - Monitor rankings and GSC; run experiments and document results. - Collaborate with devs via tickets and acceptance criteria. - Guard against risky practices; maintain compliance. Education & Experience: - BCom/BIS/IT or Diploma + SEO certifications. - 3–5 years SEO for content or marketplaces. Skills & Tools: - GSC, Screaming Frog, GA4, Ahrefs/Semrush, HTML basics. KPIs: - Organic sessions, non-brand growth, index health, CWV pass rate. Compensation (Kenya): KES 100,000–180,000 + performance bonus. Figures are client estimates and vary with experience. Benefits: - Medical, hybrid stipend, training. Growth Path (hierarchy/expected promotions): - Senior SEO → Organic Growth Lead → Head of Growth/Content. Ideal hierarchy and expected promotion cycle.
K sh 100,000 – 180,000 gross / month
Market Research Analyst
Openings: 1 Location: Nairobi – Ngara (Murang’a Rd) Overview: A consumer finance brand serving Nairobi’s mass market is hiring a Market Research Analyst to turn data into practical direction. Based along Murang’a Road in Ngara, the role blends analytical rigor with field intuition, translating customer insights into decisions that shape products, pricing, and marketing. You’ll design studies, manage field partners, and analyze data from surveys, intercepts, and internal systems. Beyond reporting numbers, you’ll craft clear, actionable narratives that guide teams on what to build, fix, or prioritize. Expect to balance time between spreadsheets, fieldwork coordination, and boardroom presentations. This role suits a curious problem-solver who enjoys turning messy datasets into clarity. You’ll be the bridge between customer sentiment and business action, ensuring research findings aren’t just documented but drive measurable change across the organization. Key Responsibilities: - Design research plans (qual/quant); write instruments and quotas. - Manage fieldwork partners; ensure data quality and ethics. - Clean/weight/analyze data; build clear visualizations. - Present insights and recommended actions to product/marketing. - Maintain competitor/price trackers and consumer diaries. - Archive datasets and codebooks for repeatability. Education & Experience: - BCom (Marketing/Statistics) or BA (PPM) with quant skills. - 2–4 years of research in agency/client-side. Skills & Tools: - Excel/SPSS/R, survey platforms, storytelling, basic SQL. KPIs: - Study adoption rate, time-to-insight, forecast accuracy, decision impact. Compensation (Kenya): KES 100,000–180,000 + research bonus. Figures are client estimates and vary with experience. Benefits: - Medical, field per diems, training. Growth Path (hierarchy/expected promotions): - Senior Analyst → Insights Manager → Head of Research. Ideal hierarchy and expected promotion cycle.
K sh 100,000 – 180,000 gross / month
CRM & Lifecycle Marketer
Openings: 1 Location: Nairobi – Parklands (Chiromo Rd) Overview: A fast-growing e-commerce marketplace is hiring a CRM & Lifecycle Marketer to boost customer retention and repeat purchases across its fashion, beauty, and electronics categories. Based in Parklands along Chiromo Road, this role blends data-driven strategy with creative communication, turning customer behavior insights into personalized, high-impact journeys that drive loyalty and revenue. You’ll design and optimize automated flows across email, SMS, and push notifications, creating touchpoints that feel relevant and timely rather than promotional noise. Working closely with the data and merchandising teams, you’ll build audience segments, test messaging and offers, and refine campaigns based on clear metrics like repeat rate, average order value, and churn. This role demands both analytical sharpness and empathy for the customer experience. You’ll continuously experiment with new tactics, measure results, and adapt strategies to deepen engagement and retention. Every campaign you craft will have a direct, measurable link to the business’s bottom line, making this a perfect opportunity for a marketer who thrives on turning insights into action and data into loyalty. Key Responsibilities: - Map the full lifecycle: welcome, activation, cross-sell, win-back. - Build segments and personalization rules with the data team. - Design and A/B test flows; keep a living playbook. - Coordinate with creative and merchandising for offers. - Track cohort metrics (RPR, AOV, churn); present weekly. - Maintain compliance (opt-in, privacy, frequency caps). Education & Experience: - BCom (Marketing/BIS) or Diploma + marketing automation experience. - 2–4 years lifecycle/CRM in retail/e-commerce or apps. Skills & Tools: - Klaviyo/Braze/HubSpot, GA4, SQL basics, copywriting for conversion. KPIs: - Repeat purchase rate, AOV, unsubscribe/complaint rates, flow-level ROI. Compensation (Kenya): KES 120,000–220,000 + retention bonus. Figures are client estimates and vary with experience and results. Benefits: - Medical, staff discount, hybrid stipend. Growth Path (hierarchy/expected promotions): - Senior CRM Marketer → Retention Lead → Head of CRM/Lifecycle. Ideal hierarchy and expected promotion cycle.
K sh 120,000 – 220,000 gross / month
Events & Activations Coordinator (3 positions)
Openings: 3 positions Location: Nairobi – Karen (Karen Rd / Hub area) Overview: A vibrant consumer brand is hiring three Event & Activation Coordinators to turn its marketing ideas into on-the-ground experiences that spark excitement and drive sales. Based in Karen, this role is built for energetic organizers who thrive in fast-moving environments where creativity meets flawless execution. You’ll be at the heart of every campaign planning, pop-ups, campus tours, and roadshows that bring the brand to life. From managing vendors and permits to briefing promoters and ensuring every setup runs smoothly, you’ll make sure each event feels seamless and on-brand. The work is hands-on, dynamic, and often happens on weekends, where the buzz of crowds and live engagement make every effort worthwhile. Beyond logistics, you’ll also focus on impact tracking leads, conversions, and ROI to measure how activations translate into real business results. Success in this role requires strong coordination, communication, and problem-solving skills, plus a passion for connecting people to products through memorable experiences. This is the perfect role for someone who loves being in the action, bringing structure to creativity, energy to execution, and purpose to every brand moment. Key Responsibilities: - Plan calendars, budgets, and checklists for each activation. - Source/manage vendors (staging, sound, promos, permits, security). - Recruit and brief brand ambassadors; ensure training and discipline. - Coordinate logistics; manage inventory and giveaways. - Track leads and sales conversions; publish ROI reports. - Enforce safety, compliance, and brand standards. Education & Experience: - Diploma in PR/Marketing/Event Management; BCom a plus. - 1–3 years events/BTL coordination. Skills & Tools: - Vendor management, budgets, MS/Google Suite, CRM lead capture apps. KPIs: - Leads captured, conversion to sales, cost per lead, execution score. Compensation (Kenya): - KES 60,000–110,000 + activation bonuses. Figures are client estimates and vary by experience and performance. Benefits: - Medical, transport/meal per diem, phone/data. Growth Path (hierarchy/expected promotions): - Senior Coordinator → Events Manager → Brand/Trade Marketing Manager. Ideal hierarchy and expected promotion cycle.
K sh 60,000 – 110,000 gross / month
PR & Communications Officer
Openings: 1 Location: Nairobi – Gigiri (UN Ave vicinity) Overview: A respected regional development NGO is recruiting a PR & Communications Officer to strengthen its public profile and storytelling across East Africa. Based in Gigiri near UN Avenue, this role focuses on managing reputation, shaping narratives, and communicating the organization’s impact on health and livelihoods to diverse audiences, including media, partners, and donors. You’ll serve as the voice behind the organization’s external visibility, crafting compelling press materials, guiding spokespeople through high-stakes interviews, and maintaining relationships with journalists and influencers across key markets. The position demands a thoughtful balance of empathy and precision, turning complex program data and human stories into clear, credible messaging. Beyond media outreach, you’ll be instrumental in managing issues and preparing for crises, ensuring timely, coordinated responses that protect trust and integrity. Monitoring coverage, measuring sentiment, and ensuring message consistency will form a core part of your daily rhythm. This is an ideal role for a communicator who thrives on purpose-driven storytelling, someone able to navigate sensitive narratives, shape public perception, and uphold the brand’s credibility within the global development ecosystem. Key Responsibilities: - Build and maintain journalist/influencer lists and relationships. - Draft press releases, op-eds, Q&As, and talking points. - Prepare spokespeople; run simulations and media training. - Manage crisis protocols; coordinate approvals and statements. - Track coverage, sentiment, and message pull-through. - Oversee content standards, photo/video consent, and ethics. Education & Experience: - BA/BCom in PR/Communication/Journalism. - 3–5 years PR in NGO, agency, or corporate affairs. Skills & Tools: - Media relations, issues management, writing, Meltwater/Cision, CMS. KPIs: - Share of voice, sentiment, tier-1 hits, message penetration, response time. Compensation (Kenya): KES 90,000–160,000 + project bonuses. Figures are client estimates and vary with experience and interviews. Benefits: - Medical, pension, and travel per diems. Growth Path (hierarchy/expected promotions): - Senior PR Officer → Communications Manager → Head of Communications. Ideal hierarchy and expected promotion cycle.
K sh 90,000 – 160,000 gross / month
Content Marketing Manager (B2B Growth)
Openings: 1 Location: Nairobi – Upper Hill (Hospital Rd) Overview: A leading Kenyan fintech is hiring a Content Marketing Manager to define and grow its category among SMEs and mid-market businesses. Based in Upper Hill, this role is built for a marketer who combines editorial instincts with analytical discipline, someone who can turn complex financial topics into clear, high-impact content that drives awareness, trust, and pipeline growth. You’ll own the full content engine: shaping quarterly themes, managing a network of writers and designers, and ensuring every asset, whitepaper, case study, or blog moves prospects closer to conversion. The role bridges storytelling and strategy, aligning content with sales initiatives, product updates, and industry conversations to position the brand as a thought leader in fintech. Equally, you’ll bring a data-driven mindset, tracking how each piece performs across the funnel, from engagement to qualified leads and influenced revenue. Expect to collaborate across teams to maintain tone consistency, optimize campaigns, and refine messaging based on real-time analytics. This role suits a content strategist who thrives on both creativity and precision, crafting meaningful narratives while ensuring every word, graphic, and insight contributes directly to business growth and brand authority. Key Responsibilities: - Build quarterly content themes; align with sales plays and product roadmap. - Commission/manage writers, designers, and video editors. - Publish whitepapers, case studies, and high-intent blog series. - Own email nurture flows and gating strategy. - Track content → MQL → SQL → revenue using clear attribution. - Maintain tone/voice guidelines and approvals. Education & Experience: - BCom/BA in Marketing/Communication/Journalism. - 4–6 years B2B content; SaaS/fintech a plus. Skills & Tools: - Editorial planning, analytics, HubSpot/Marketo, CMS/SEO basics. KPIs: - MQL quality, content-influenced pipeline, organic growth, email engagement. Compensation (Kenya): KES 120,000–200,000 + KPI bonus. Figures are client estimates and vary with experience and outcomes. Benefits: - Medical, hybrid stipend, conference budget. Growth Path (hierarchy/expected promotions): - Senior Content Manager → Demand Gen Lead → Head of Marketing. Ideal hierarchy and expected promotion cycle.
K sh 120,000 – 200,000 gross / month
Product Marketing Manager (B2B SaaS)
Openings: 1 Location: Nairobi – Riverside Drive Overview: A fast-growing Kenyan SaaS company is hiring a Product Marketing Manager to shape how its platform connects with finance and operations leaders. Based on Riverside Drive, this role sits at the intersection of product, sales, and customer insight, translating technical innovation into clear, compelling narratives that drive adoption and revenue. You’ll be the bridge between what the product does and why it matters, turning complex workflows and feature sets into stories that resonate with enterprise buyers. This includes building customer personas, refining value propositions, and equipping Sales with sharp messaging, demos, and proof points that win deals and shorten cycles. Working closely with Product Managers and Demand Generation, you’ll plan launches, track funnel performance, and turn customer data into insights that guide both marketing and roadmap priorities. The role demands intellectual curiosity, strong communication, and a balance of analytical and creative thinking, ideal for someone who enjoys connecting dots between product functionality and business impact. In essence, this position is about turning great software into market momentum, defining how the brand speaks, sells, and scales in a competitive B2B landscape driven by clarity, trust, and measurable value. Key Responsibilities: - Own ICP, personas, and JTBD research; convert into crisp messaging. - Build value propositions, battlecards, and talk tracks by segment. - Plan product launches; coordinate docs, demos, and enablement. - Produce case studies and ROI calculators with Customers/Finance. - Partner with Demand Gen on campaigns; track funnel impact. - Train AEs/CS regularly; collect feedback into the roadmap. Education & Experience: - BCom (BIS/Marketing/Operations) or BA (PPM) with tech exposure. - 4–6 years in PMM/solutions/consulting; B2B preferred. Skills & Tools: - Research, storytelling, pricing/packaging basics, HubSpot/Salesforce, Loom/Figma. KPIs: - Win rate, pipeline influence, adoption of new features, time-to-first value. Compensation (Kenya) KES 150,000–280,000 + annual bonus. Figures are client estimates and vary with experience and certifications. Benefits: Medical, pension, hybrid stipend, learning budget. Growth Path (hierarchy/expected promotions): - Senior PMM → PMM Lead → Head of Product Marketing. Ideal hierarchy and expected promotion cycle.
K sh 150,000 – 280,000 gross / month
Social Media & Community Lead
Openings: 1 Location: Nairobi – Lavington (James Gichuru Rd) Overview: An established premium lifestyle brand is hiring a Social & Community Lead to shape its digital voice and turn online engagement into real-world loyalty. Based in Lavington along James Gichuru Road, this role blends creativity, strategy, and analytics to make the brand a daily presence in conversations among style-conscious consumers. You’ll own the brand’s social storytelling, crafting compelling narratives across Instagram, TikTok, YouTube, X, and LinkedIn that capture attention, inspire action, and strengthen community ties. Every post, comment, and collaboration will reflect the brand’s sophistication while driving measurable engagement and conversions. The role is both creative and analytical. You’ll manage content calendars, guide photo and video shoots, and track performance through metrics like engagement, repeat purchases, and sentiment. Expect close collaboration with CRM and influencer partners to connect community growth with tangible sales and retention outcomes. This is a perfect opportunity for a social strategist who loves blending aesthetics with insight, someone who can translate the essence of a lifestyle brand into vibrant digital experiences that build loyalty, spark conversation, and grow community value both online and offline. Key Responsibilities: - Build channel strategies (IG, TikTok, X, YouTube, LinkedIn). - Plan calendars; brief and approve photo/video shoots. - Engage daily; respond within SLAs; escalate issues tactfully. - Launch social commerce and ambassador programs; track sales. - Partner with CRM on retention and loyalty mechanics. - Monitor sentiment; run quarterly community surveys; report insights. Education & Experience: - Diploma/BCom in Marketing/PR/Communication. - 3–5 years social/community; premium or lifestyle preferred. Skills & Tools: - Content planning, copy, creator management, Sprout/Hootsuite, GA4/UTMs. KPIs: - Engagement rate, CAC via social, repeat purchase rate, sentiment/NPS. Compensation (Kenya): KES 80,000–150,000 + campaign bonuses. Figures are client estimates and vary with experience and results. Benefits: Medical, product allowance, phone/data. Growth Path (hierarchy/expected promotions): - Senior Social Lead → Community & Content Manager → Brand Manager. Ideal hierarchy and expected promotion cycle.
K sh 80,000 – 150,000 gross / month
Performance Marketing Specialist (Digital) Openings: 2
Openings: 2 Location: Nairobi – Kilimani (Ngong Road) Overview: A rapidly growing e-commerce group is hiring two Performance Marketers to accelerate its multi-brand D2C portfolio across fashion, wellness, and home products. Based in Kilimani along Ngong Road, this role is designed for data-driven growth specialists who combine analytical precision with creative testing to boost revenue and efficiency across digital channels. You’ll take ownership of the entire performance funnel, running campaigns across Google, Meta, and TikTok, managing budgets and bids, and refining targeting to optimize CAC and LTV. Every experiment you launch will have a visible impact on the daily sales curve, with the freedom to test bold ideas and iterate quickly based on performance data. The role calls for constant experimentation and collaboration. You’ll build and maintain dashboards to track ROAS and conversion trends, document learnings, and coordinate with CRM and Content teams to ensure every campaign aligns with audience insights and brand tone. In essence, this position blends science and storytelling, perfect for marketers who thrive in high-speed environments where growth comes from curiosity, precision, and relentless optimization. Key Responsibilities: - Run full-funnel campaigns on Google/Meta/TikTok; build audiences and creatives briefs. - Implement GA4/Tag Manager; maintain clean conversion tracking. - Launch and document experiments; keep an accessible test backlog. - Own budget pacing, bid strategies, and creative refresh cadence. - Build dashboards for ROAS/CAC/LTV; present weekly readouts. - Coordinate with CRM and Content to close the funnel. Education & Experience: - BCom (Marketing/BIS) or Diploma in Marketing + certs (Google/Meta). - 2–4 years of hands-on performance marketing. Skills & Tools: - GA4, Tag Manager, Google/Meta Ads, Data Studio/Looker, Excel; basic SQL a plus. KPIs: - CAC/ROAS, revenue contribution, experiment win rate, and creative fatigue time. Compensation (Kenya): KES 120,000–220,000 + quarterly performance bonus. Figures are client estimates and vary with experience and interview outcomes. Benefits: Medical, hybrid stipend, training vouchers. Growth Path (hierarchy/expected promotions): - Senior Performance Marketer → Growth Lead → Head of Growth. Ideal internal hierarchy and expected promotion cycle.
K sh 120,000 – 220,000 gross / month
Brand Manager (FMCG – Food & Beverage)
Openings: 1 Location: Nairobi – Industrial Area (Enterprise Road) Overview: Our client is seeking a Brand Manager to revitalize and expand a beloved Kenyan beverage line produced in Industrial Area, Nairobi. This role blends strategic brand ownership with hands-on execution, driving growth through innovation, pricing strategy, and market expansion across retail, distributor, and e-commerce channels. As Brand Manager, you’ll guide the brand’s evolution, translating consumer insights into actionable strategies that boost visibility, volume, and profitability. The role involves leading product innovation cycles, refining pack and price structures, and coordinating campaigns that win at shelf and in trade. You’ll work closely with R&D, Sales, and Trade Marketing to ensure every initiative aligns with both brand integrity and business performance goals. The position demands agility, creativity, and commercial focus. You’ll analyze data to track market share and promotional ROI, engage with distributors and retail partners, and manage agencies to maintain a consistent brand identity and messaging. Expect a mix of strategy, on-the-ground activation, and quick experimentation through tastings, promotions, and innovation sprints. In essence, this is a role for a results-oriented marketer ready to take full ownership of a heritage beverage’s comeback, shaping its next chapter in Kenya’s competitive FMCG market through sharp execution, insight-driven decision-making, and bold brand leadership. Key Responsibilities: - Craft portfolio strategy; define targets by channel (MT/GT/HoReCa/e-com). - Run concept → pilot → launch for innovations; coordinate NPD with R&D/QA. - Own price/pack architecture; manage promotions and guardrails. - Lead brand campaigns and shopper programs with Trade Marketing. - Build business cases for listings; negotiate with buyers alongside KAMs. - Track share, NSV, and promo ROI; publish monthly brand scorecards. - Manage agencies (creative, research, BTL); enforce brand book. - Train field teams on selling stories and objections. Education & Experience: - BCom (Marketing) or Diploma in Marketing + FMCG experience. - 3–5 years brand/CMI/trade marketing in FMCG. Skills & Tools: - Consumer insight, Nielsen/retail audit basics, Excel/BI, category management. KPIs: - NSV growth, market share, contribution margin, promo ROI, distribution KPIs. Compensation (Kenya): KES 140,000–260,000 + quarterly bonus. Figures are client estimates and vary with your experience and performance. Benefits: - Medical, lunch, fuel/phone for field work. Growth Path (hierarchy/expected promotions): - Senior Brand Manager → Portfolio Lead → Marketing Manager (FMCG). This is the ideal hierarchy and expected promotion cycle for the role.
K sh 140,000 – 260,000 gross / month
Marketing Manager (Brand & Growth)
Openings: 1 Location: Nairobi – Westlands (Waiyaki Way) Overview: The Marketing Manager role is a strategic and hands-on leadership position focused on growing a tech-enabled retail brand in Kenya’s home electronics market. Based in Westlands, it combines creativity, analytics, and commercial strategy to drive both brand visibility and revenue growth. You’ll lead brand planning, campaign execution, and performance tracking across digital, influencer, and traditional channels, ensuring every campaign delivers measurable impact. The role involves managing budgets, agencies, and cross-functional teams while turning insights into clear strategies that strengthen positioning and drive demand. As a leader, you’ll coach a small team, oversee creative quality, and align closely with Sales and Merchandising to ensure seamless go-to-market execution. Success in this position means balancing storytelling with data, maintaining brand consistency, and delivering marketing initiatives that scale awareness, engagement, and profitability. Key Responsibilities: - Own annual brand & growth plan; translate into quarterly calendars and budgets. - Lead integrated campaigns (ATL/BTL/digital); ensure creative quality and on-time delivery. - Manage media buying and agency relationships; negotiate rates and SLAs. - Build measurement frameworks; report MMM/attribution insights with clear actions. - Oversee product launches, positioning, and pricing guardrails with Sales. - Approve content, creatives, and in-store assets; keep brand book up to date. - Run monthly brand health and competitor reviews; course-correct fast. - Coach team (digital, content, events); run weekly stand-ups and feedback loops. - Own marketing P&L; track ROI; drive cost savings without hurting impact. - Ensure compliance with advertising, IP, and data-privacy requirements. Education & Experience: - BCom (Marketing/Operations/BIS) or BA (Communication/PR). - 3–7 years marketing, including 2+ years team leadership in consumer or tech. Skills & Tools: -Campaign planning, media, analytics/BI, stakeholder influence; tools: Google Ads/Meta, GA4, Data Studio/Power BI, project boards (Asana/Jira). KPIs: - Revenue vs plan, CAC/ROAS, brand metrics (awareness, consideration), share growth, on-time launches. Compensation (Kenya): KES 240,000–320,000 + annual performance bonus. Figures are estimates shared by our clients and vary by experience, interview performance, certifications, and company pay bands. Benefits: - Medical, pension, phone/data, training budget. Growth Path (hierarchy/expected promotions): - Senior Marketing Manager → Head of Marketing → Marketing Director. This is the ideal hierarchy inside the client’s company and thus the expected growth cycle for this position.
K sh 240,000 – 320,000 gross / month