Marketing & Brand Jobs
Trade Marketing Executive (Modern & General Trade) [4 positions]
Openings: 4 positions Location: Nairobi – Eastlands & CBD routes Overview: Our client is seeking four Trade Marketing Executives to make brands visible and sellable on shelves across Nairobi’s modern and general trade channels. The company distributes personal care and household brands with aggressive quarterly targets and precise execution standards. You’ll plan planograms, deploy POSM, and turn every listing into a mini-campaign with merch teams. The role is field-heavy, data-driven, and ideal for someone who loves the fast-paced nature of the market. Key Responsibilities: - Execute visibility plans; set planograms and secondary placements. - Roll out promotions; brief merchandisers; track compliance via photos/apps. - Audit pricing, OSA, and competitor moves; recommend fixes. - Support listing negotiations with KAMs; prepare decks and samples. - Manage POSM inventory and allocations; prevent losses. - Publish weekly trade scorecards and photo evidence. Education & Experience: - Diploma/BCom in Marketing/Business. - 1–3 years trade/retail execution (FMCG, telco, electronics). Skills & Tools: - Negotiation, merchandising standards, field apps, Excel, driving a plus. KPIs: - OSA, compliance score, promo ROI, share of shelf, numeric/weighted distribution. Compensation (Kenya): KES 80,000–150,000 + field incentives + transport allowance. Figures are client estimates and vary with experience and performance. Benefits: - Medical, phone/data, uniform/PPE where needed. Growth Path (hierarchy/expected promotions): - Senior Trade Exec → Trade Marketing Supervisor → Channel/Category Manager. Ideal hierarchy and expected promotion cycle.
K sh 80,000 – 150,000 gross / month
E-commerce Manager
Openings: 1 Location: Nairobi – Ruaraka (Thika Rd) Overview: Our client is looking for an E-commerce Manager to run a branded shop for a regional consumer electronics company. The team handles merchandising, pricing, paid media, CRM, and customer care internally, and fulfills via a 3PL in Ruaraka. You’ll orchestrate the store’s daily rhythm—listings, inventory, promos—and own revenue targets. It’s a hands-on role for a builder who loves dashboards and can jump from pricing to a PDP rewrite in a minute. Key Responsibilities: - Own storefront KPIs (traffic, CVR, AOV); plan promo calendar and pricing. - Coordinate listings, content, and inventory accuracy with the warehouse. - Run cross-functional stand-ups with Performance and CRM. - Launch bundles, vouchers, and partner promos; measure ROI. - Oversee onsite search, navigation, and PDP testing. - Track service metrics with CX; fix blockers quickly. Education & Experience: - BCom (Marketing/BIS) or Diploma + strong e-com experience. - 3–5 years managing a Shopify/Magento/VTEX store. Skills & Tools: - Shopify/Magento, GA4, feed tools, Excel/BI, pricing instincts. KPIs: - Revenue vs plan, CVR, AOV, fulfillment SLA, return rate. Compensation (Kenya): KES 140,000–260,000 + quarterly performance bonus. Figures are client estimates and vary with experience and results. Benefits: - Medical, staff discount, phone/data. Growth Path (hierarchy/expected promotions): - Senior E-com Manager → Head of E-commerce → Commercial Director. Ideal hierarchy and expected promotion cycle.
K sh 140,000 – 260,000 gross / month
SEO Specialist
Openings: 1 Location: Nairobi – South B (Mombasa Rd) Overview: Our client is looking for an SEO Specialist to grow organic traffic for a classifieds platform with millions of monthly sessions. The product team ships daily, content is deep, and speed matters. You’ll own technical and content SEO, partner with engineering to fix what’s under the hood, and help editors win search moments. Expect dashboards, schema, and many little tweaks that add up to big gains. Key Responsibilities: - Lead technical audits; fix crawl, index, and Core Web Vitals issues. - Build keyword/topic maps; guide editorial with clear briefs. - Structure internal linking; manage schema and sitemaps. - Monitor rankings and GSC; run experiments and document results. - Collaborate with devs via tickets and acceptance criteria. - Guard against risky practices; maintain compliance. Education & Experience: - BCom/BIS/IT or Diploma + SEO certifications. - 3–5 years SEO for content or marketplaces. Skills & Tools: - GSC, Screaming Frog, GA4, Ahrefs/Semrush, HTML basics. KPIs: - Organic sessions, non-brand growth, index health, CWV pass rate. Compensation (Kenya): KES 100,000–180,000 + performance bonus. Figures are client estimates and vary with experience. Benefits: - Medical, hybrid stipend, training. Growth Path (hierarchy/expected promotions): - Senior SEO → Organic Growth Lead → Head of Growth/Content. Ideal hierarchy and expected promotion cycle.
K sh 100,000 – 180,000 gross / month
Market Research Analyst
Openings: 1 Location: Nairobi – Ngara (Murang’a Rd) Overview: Our client is looking for a Market Research Analyst to turn data into direction for a consumer finance brand serving Nairobi’s mass market. The team mixes intercepts, CATI, and online panels, then triangulates with internal product data. You’ll design studies, clean datasets, and present simple narratives that leaders actually use. If you like moving between spreadsheets, fieldwork, and boardroom slides, this is your lane. Key Responsibilities: - Design research plans (qual/quant); write instruments and quotas. - Manage fieldwork partners; ensure data quality and ethics. - Clean/weight/analyze data; build clear visualizations. - Present insights and recommended actions to product/marketing. - Maintain competitor/price trackers and consumer diaries. - Archive datasets and codebooks for repeatability. Education & Experience: - BCom (Marketing/Statistics) or BA (PPM) with quant skills. - 2–4 years of research in agency/client-side. Skills & Tools: - Excel/SPSS/R, survey platforms, storytelling, basic SQL. KPIs: - Study adoption rate, time-to-insight, forecast accuracy, decision impact. Compensation (Kenya): KES 100,000–180,000 + research bonus. Figures are client estimates and vary with experience. Benefits: - Medical, field per diems, training. Growth Path (hierarchy/expected promotions): - Senior Analyst → Insights Manager → Head of Research. Ideal hierarchy and expected promotion cycle.
K sh 100,000 – 180,000 gross / month
CRM & Lifecycle Marketer
Openings: 1 Location: Nairobi – Parklands (Chiromo Rd) Overview: Our client is looking for a CRM & Lifecycle Marketer to drive repeat purchases for a fast-growing e-commerce marketplace. The platform sells across fashion, beauty, and electronics, with a rich dataset of browsing, clicks, and orders. You’ll build journeys across email, SMS, and push that feel personal, not spammy, and partner with the data team on segmentation. Success is clear: higher repeat rates and bigger baskets, week after week. Key Responsibilities: - Map the full lifecycle: welcome, activation, cross-sell, win-back. - Build segments and personalization rules with the data team. - Design and A/B test flows; keep a living playbook. - Coordinate with creative and merchandising for offers. - Track cohort metrics (RPR, AOV, churn); present weekly. - Maintain compliance (opt-in, privacy, frequency caps). Education & Experience: - BCom (Marketing/BIS) or Diploma + marketing automation experience. - 2–4 years lifecycle/CRM in retail/e-commerce or apps. Skills & Tools: - Klaviyo/Braze/HubSpot, GA4, SQL basics, copywriting for conversion. KPIs: - Repeat purchase rate, AOV, unsubscribe/complaint rates, flow-level ROI. Compensation (Kenya): KES 120,000–220,000 + retention bonus. Figures are client estimates and vary with experience and results. Benefits: - Medical, staff discount, hybrid stipend. Growth Path (hierarchy/expected promotions): - Senior CRM Marketer → Retention Lead → Head of CRM/Lifecycle. Ideal hierarchy and expected promotion cycle.
K sh 120,000 – 220,000 gross / month
Events & Activations Coordinator (3 positions)
Openings: 3 positions Location: Nairobi – Karen (Karen Rd / Hub area) Overview: Our client is seeking three Event & Activation Coordinators to bring marketing plans to life as memorable, sales-ready experiences. The brand operates pop-ups in malls, conducts campus tours, and hosts BTL roadshows, then converts leads through WhatsApp and with the help of retail partners. You’ll manage suppliers, permits, crew, and post-event reporting like a pro. Weekend work is common, but the energy on event days makes it worth it. Key Responsibilities: - Plan calendars, budgets, and checklists for each activation. - Source/manage vendors (staging, sound, promos, permits, security). - Recruit and brief brand ambassadors; ensure training and discipline. - Coordinate logistics; manage inventory and giveaways. - Track leads and sales conversions; publish ROI reports. - Enforce safety, compliance, and brand standards. Education & Experience: - Diploma in PR/Marketing/Event Management; BCom a plus. - 1–3 years events/BTL coordination. Skills & Tools: - Vendor management, budgets, MS/Google Suite, CRM lead capture apps. KPIs: - Leads captured, conversion to sales, cost per lead, execution score. Compensation (Kenya): - KES 60,000–110,000 + activation bonuses. Figures are client estimates and vary by experience and performance. Benefits: - Medical, transport/meal per diem, phone/data. Growth Path (hierarchy/expected promotions): - Senior Coordinator → Events Manager → Brand/Trade Marketing Manager. Ideal hierarchy and expected promotion cycle.
K sh 60,000 – 110,000 gross / month
PR & Communications Officer
Openings: 1 Location: Nairobi – Gigiri (UN Ave vicinity) Overview: Our client is looking for a PR & Comms Officer to manage the reputation for a regional development NGO with programs in health and livelihoods. The team works with government partners, multilaterals, and corporate donors, and communicates complex impact stories to public audiences. You’ll own media relations, thought leadership, and crisis prep, balancing empathy with rigor. The work ranges from drafting op-eds to preparing spokespeople ahead of sensitive interviews. Key Responsibilities: - Build and maintain journalist/influencer lists and relationships. - Draft press releases, op-eds, Q&As, and talking points. - Prepare spokespeople; run simulations and media training. - Manage crisis protocols; coordinate approvals and statements. - Track coverage, sentiment, and message pull-through. - Oversee content standards, photo/video consent, and ethics. Education & Experience: - BA/BCom in PR/Communication/Journalism. - 3–5 years PR in NGO, agency, or corporate affairs. Skills & Tools: - Media relations, issues management, writing, Meltwater/Cision, CMS. KPIs: - Share of voice, sentiment, tier-1 hits, message penetration, response time. Compensation (Kenya): KES 90,000–160,000 + project bonuses. Figures are client estimates and vary with experience and interviews. Benefits: - Medical, pension, and travel per diems. Growth Path (hierarchy/expected promotions): - Senior PR Officer → Communications Manager → Head of Communications. Ideal hierarchy and expected promotion cycle.
K sh 90,000 – 160,000 gross / month
Content Marketing Manager (B2B Growth)
Openings: 1 Location: Nairobi – Upper Hill (Hospital Rd) Overview: Our client is looking for a Content Marketing Manager to build a category for a Kenyan fintech that serves SMEs and mid-market companies. The firm publishes data-rich insights, partners with associations for webinars, and nurtures prospects through a tight email engine. You’ll plan the editorial calendar, commission writers and designers, and tie content to the pipeline like clockwork. If you’re equal parts editor and analyst, you will love this. Key Responsibilities: - Build quarterly content themes; align with sales plays and product roadmap. - Commission/manage writers, designers, and video editors. - Publish whitepapers, case studies, and high-intent blog series. - Own email nurture flows and gating strategy. - Track content → MQL → SQL → revenue using clear attribution. - Maintain tone/voice guidelines and approvals. Education & Experience: - BCom/BA in Marketing/Communication/Journalism. - 4–6 years B2B content; SaaS/fintech a plus. Skills & Tools: - Editorial planning, analytics, HubSpot/Marketo, CMS/SEO basics. KPIs: - MQL quality, content-influenced pipeline, organic growth, email engagement. Compensation (Kenya): KES 120,000–200,000 + KPI bonus. Figures are client estimates and vary with experience and outcomes. Benefits: - Medical, hybrid stipend, conference budget. Growth Path (hierarchy/expected promotions): - Senior Content Manager → Demand Gen Lead → Head of Marketing. Ideal hierarchy and expected promotion cycle.
K sh 120,000 – 200,000 gross / month
Product Marketing Manager (B2B SaaS)
Openings: 1 Location: Nairobi – Riverside Drive Overview: Our client is looking for a Product Marketing Manager to position a Kenyan SaaS platform that sells to finance and operations leaders. The company ships frequent releases, wins by solving real workflow pain, and sells via inside sales plus channel partners. You’ll stitch together research, messaging, demos, and launch plans that arm Sales with narratives and proof. Expect close work with Product Managers, a curious sales team, and enterprise buyers who love ROI. Key Responsibilities: - Own ICP, personas, and JTBD research; convert into crisp messaging. - Build value propositions, battlecards, and talk tracks by segment. - Plan product launches; coordinate docs, demos, and enablement. - Produce case studies and ROI calculators with Customers/Finance. - Partner with Demand Gen on campaigns; track funnel impact. - Train AEs/CS regularly; collect feedback into the roadmap. Education & Experience: - BCom (BIS/Marketing/Operations) or BA (PPM) with tech exposure. - 4–6 years in PMM/solutions/consulting; B2B preferred. Skills & Tools: - Research, storytelling, pricing/packaging basics, HubSpot/Salesforce, Loom/Figma. KPIs: - Win rate, pipeline influence, adoption of new features, time-to-first value. Compensation (Kenya) KES 150,000–280,000 + annual bonus. Figures are client estimates and vary with experience and certifications. Benefits: Medical, pension, hybrid stipend, learning budget. Growth Path (hierarchy/expected promotions): - Senior PMM → PMM Lead → Head of Product Marketing. Ideal hierarchy and expected promotion cycle.
K sh 150,000 – 280,000 gross / month
Social Media & Community Lead
Openings: 1 Location: Nairobi – Lavington (James Gichuru Rd) Overview: Our client is seeking a Social & Community Lead to elevate a premium lifestyle brand into a daily conversation. The company runs upscale boutiques and an e-commerce store, and collaborates with chefs, stylists, and creators. You’ll own the voice and rhythm of the brand's online storytelling, engagement, social commerce, and community programs, which translate to foot traffic and repeat purchases. If you love analytics as much as aesthetics, this is your playground. Key Responsibilities: - Build channel strategies (IG, TikTok, X, YouTube, LinkedIn). - Plan calendars; brief and approve photo/video shoots. - Engage daily; respond within SLAs; escalate issues tactfully. - Launch social commerce and ambassador programs; track sales. - Partner with CRM on retention and loyalty mechanics. - Monitor sentiment; run quarterly community surveys; report insights. Education & Experience: - Diploma/BCom in Marketing/PR/Communication. - 3–5 years social/community; premium or lifestyle preferred. Skills & Tools: - Content planning, copy, creator management, Sprout/Hootsuite, GA4/UTMs. KPIs: - Engagement rate, CAC via social, repeat purchase rate, sentiment/NPS. Compensation (Kenya): KES 80,000–150,000 + campaign bonuses. Figures are client estimates and vary with experience and results. Benefits: Medical, product allowance, phone/data. Growth Path (hierarchy/expected promotions): - Senior Social Lead → Community & Content Manager → Brand Manager. Ideal hierarchy and expected promotion cycle.
K sh 80,000 – 150,000 gross / month
Performance Marketing Specialist (Digital) Openings: 2
Openings: 2 Location: Nairobi – Kilimani (Ngong Road) Overview: Our client is looking for two Performance Marketers to scale a multi-brand D2C portfolio in fashion, wellness, and home. The company runs always-on search/social with bursts on influencers and affiliates, then closes through a Shopify stack and a local last-mile partner. You’ll own experiments from hypothesis to readout, pushing CAC down and LTV up without sacrificing brand. Expect autonomy, rapid A/B tests, and a clear line between your work and the daily sales graph. Key Responsibilities: - Run full-funnel campaigns on Google/Meta/TikTok; build audiences and creatives briefs. - Implement GA4/Tag Manager; maintain clean conversion tracking. - Launch and document experiments; keep an accessible test backlog. - Own budget pacing, bid strategies, and creative refresh cadence. - Build dashboards for ROAS/CAC/LTV; present weekly readouts. - Coordinate with CRM and Content to close the funnel. Education & Experience: - BCom (Marketing/BIS) or Diploma in Marketing + certs (Google/Meta). - 2–4 years of hands-on performance marketing. Skills & Tools: - GA4, Tag Manager, Google/Meta Ads, Data Studio/Looker, Excel; basic SQL a plus. KPIs: - CAC/ROAS, revenue contribution, experiment win rate, and creative fatigue time. Compensation (Kenya): KES 120,000–220,000 + quarterly performance bonus. Figures are client estimates and vary with experience and interview outcomes. Benefits: Medical, hybrid stipend, training vouchers. Growth Path (hierarchy/expected promotions): - Senior Performance Marketer → Growth Lead → Head of Growth. Ideal internal hierarchy and expected promotion cycle.
K sh 120,000 – 220,000 gross / month
Brand Manager (FMCG – Food & Beverage)
Openings: 1 Location: Nairobi – Industrial Area (Enterprise Road) Overview: Our client is looking for a Brand Manager to revive and extend a much-loved Kenyan beverage line manufactured in Industrial Area. The business operates a national distributor network and modern trade listings, with growing ambitions in impulse and e-commerce. You will own portfolio strategy, innovation sprints, and trade narratives that win shelf, price, and visibility. Expect factory tastings, rapid promo testing, and real accountability for volume, margin, and share. Key Responsibilities: - Craft portfolio strategy; define targets by channel (MT/GT/HoReCa/e-com). - Run concept → pilot → launch for innovations; coordinate NPD with R&D/QA. - Own price/pack architecture; manage promotions and guardrails. - Lead brand campaigns and shopper programs with Trade Marketing. - Build business cases for listings; negotiate with buyers alongside KAMs. - Track share, NSV, and promo ROI; publish monthly brand scorecards. - Manage agencies (creative, research, BTL); enforce brand book. - Train field teams on selling stories and objections. Education & Experience: - BCom (Marketing) or Diploma in Marketing + FMCG experience. - 3–5 years brand/CMI/trade marketing in FMCG. Skills & Tools: - Consumer insight, Nielsen/retail audit basics, Excel/BI, category management. KPIs: - NSV growth, market share, contribution margin, promo ROI, distribution KPIs. Compensation (Kenya): KES 140,000–260,000 + quarterly bonus. Figures are client estimates and vary with your experience and performance. Benefits: - Medical, lunch, fuel/phone for field work. Growth Path (hierarchy/expected promotions): - Senior Brand Manager → Portfolio Lead → Marketing Manager (FMCG). This is the ideal hierarchy and expected promotion cycle for the role.
K sh 140,000 – 260,000 gross / month
Marketing Manager (Brand & Growth)
Openings: 1 Location: Nairobi – Westlands (Waiyaki Way) Overview: Our client is looking for a commercially sharp Marketing Manager to scale a tech-enabled retail brand that sells home electronics and smart devices across Kenya. From their Westlands HQ, the company runs omnichannel campaigns that blend TV/radio with performance and influencer-led bursts, then fulfills through their own e-commerce and partner stores. The role leads brand strategy, in-market execution, and budget ownership while partnering tightly with Sales, Digital, and Merchandising. You’ll turn research into positioning, set quarterly objectives, and coach a small team to deliver consistent demand and brand lift. Key Responsibilities: - Own annual brand & growth plan; translate into quarterly calendars and budgets. - Lead integrated campaigns (ATL/BTL/digital); ensure creative quality and on-time delivery. - Manage media buying and agency relationships; negotiate rates and SLAs. - Build measurement frameworks; report MMM/attribution insights with clear actions. - Oversee product launches, positioning, and pricing guardrails with Sales. - Approve content, creatives, and in-store assets; keep brand book up to date. - Run monthly brand health and competitor reviews; course-correct fast. - Coach team (digital, content, events); run weekly stand-ups and feedback loops. - Own marketing P&L; track ROI; drive cost savings without hurting impact. - Ensure compliance with advertising, IP, and data-privacy requirements. Education & Experience: - BCom (Marketing/Operations/BIS) or BA (Communication/PR). - 3–7 years marketing, including 2+ years team leadership in consumer or tech. Skills & Tools: -Campaign planning, media, analytics/BI, stakeholder influence; tools: Google Ads/Meta, GA4, Data Studio/Power BI, project boards (Asana/Jira). KPIs: - Revenue vs plan, CAC/ROAS, brand metrics (awareness, consideration), share growth, on-time launches. Compensation (Kenya): KES 240,000–320,000 + annual performance bonus. Figures are estimates shared by our clients and vary by experience, interview performance, certifications, and company pay bands. Benefits: - Medical, pension, phone/data, training budget. Growth Path (hierarchy/expected promotions): - Senior Marketing Manager → Head of Marketing → Marketing Director. This is the ideal hierarchy inside the client’s company and thus the expected growth cycle for this position.
K sh 240,000 – 320,000 gross / month
Digital Marketing Associate
Run campaigns, manage social channels, track metrics.
K sh 50,000 – 80,000 gross / month